Aflac’s Childhood Cancer Campaign™: Providing more children with top-level care
September is National Childhood Cancer Awareness Month, and we’re excited to tell you about the Aflac Childhood Cancer Campaign™. Building on Aflac’s long-standing partnership with Children's Healthcare of Atlanta, the campaign will raise funds to expand Aflac’s support of its network of more than 50 children’s hospitals across 40 states. The ultimate goal is to offer innovative care and support to each of the nearly 16,000 children diagnosed with cancer in the every year in the U.S.
As a pioneer in cancer insurance, every day Aflac helps people face serious illness with the support of flexible, supplemental insurance coverage* for their health and quality of life. Yet, too many families lack the support they need when a child receives a cancer diagnosis. So, it makes sense that the Aflac Childhood Cancer Campaign™ supports medical care as well as opportunities for child cancer patients to experience some of the joys of childhood.
How The Aflac Childhood Cancer Campaign™ Helps Care For Children With Cancer
Research has come a long way. Today, more than 80% of childhood cancer patients survive - although they face a long, difficult treatment process and most experience life-long consequences.
That's why the Aflac Childhood Cancer Campaign™ helps provide emotional support services to help children navigate the ups and downs of treatment. Experiences play a key role in health and well-being, and we believe that all children deserve comfort during cancer treatment.
Many children's hospitals take a "total patient" approach to treating children with cancer. They emphasize care of the whole person, not just the disease.
Children's hospitals rely on individual donations to fund childhood cancer research, deliver cutting-edge treatment, and provide emotional support services to help children navigate the ups and downs of treatment.
This is important. Studies show that the way children cope with illness influences their outcomes. Yet, these essential support services typically aren't covered by medical insurance. What's more, only four percent of National Institutes of Health (NIH) funding is directed toward childhood cancer research. Whether you make a purchase from the Duckprints store or volunteer at your local children's hospital, your gift can be part of the solution.
The Aflac Foundation, Inc.'s primary mission is to support the treatment of children with cancer as well as research that may ultimately help conquer pediatric cancers.
The Aflac Foundation works with Aflac on the Aflac Childhood Cancer Campaign™, which consists of four primary responsibilities:
Awareness: Understanding is the first step toward action. Aflac's #Duckprints campaign reaches hundreds of thousands of people on social media and at events from Atlanta to Arizona, and South Carolina to Ohio. We also sponsor events such as CureFest, which will bring together childhood cancer advocates in Washington, D.C. to share insights and advocate for the issue.
Action: Building on more than twenty years of ongoing support for The Aflac Cancer and Blood Disorders Center at Children's Healthcare of Atlanta, we help underwrite treatment for children, fund essential research, contribute to more than 50 children's hospitals nationwide, and support child-life programs to improve quality of life and help children cope with their illness.
Fundraising: We help raise life-saving funds from Aflac employees, its sales force, and the public. Efforts include sales of Duckprints merchandise and an annual plush Holiday Duck available online and also at Macy's, which has raised more than $3.2 million for the childhood cancer cause since 2001.
Volunteers: Every year, thousands of Aflac employees and agents lend their hearts and hands to the cause, from giving blood to running fundraisers to helping to shed light on this under-funded and often misunderstood issue.
Your purchase helps make a meaningful difference for children facing cancer. Together we will make a difference for children today, and create hope for tomorrow.
*Individual supplemental coverage is offered and underwritten by American Family Life Assurance Company of Columbus. Group coverage is offered and underwritten by Continental American Insurance Company (CAIC), a wholly-owned subsidiary of Aflac Incorporated. CAIC is not licensed to solicit business in New York, Guam, Puerto Rico, or the Virgin Islands. For groups sitused in California, group coverage is underwritten by Continental American Life Insurance Company. For individual supplemental coverage in New York or coverage for groups sitused in New York, coverage is offered and underwritten by American Family Life Assurance Company of New York